Fashion + BeautyLifestyle

Helen Mirren is Sussex’s Top Beauty Icon

Sherlock Holmes

New research conducted by SensatioNail has revealed that Helen Mirren is Sussex’s beauty queen of choice. The Duchess of Cambridge was a close second with Holly Willoughby coming in third. The research was conducted in honour of London Fashion Week when less likely fashion icons were seen sporting fashionable pink nails.

The females of Sussex have affirmed not having your nails painted or having chipped polish is the ultimate fashion faux pas. More than three quarters of women in the region made this claim (83%). Sussex’s favourite polish choice is pink, almost a third (31%) of the region said this is the best shade.

Passers-by were surprised this week to see iconic figures in London getting into the spirit of London Fashion Week and glamming up for the event. Fashionista Beau Brummel, Sherlock Holmes, Roosevelt, and Churchill were just a few of the icons who polished up in honour of the biggest fashion and beauty event of the year.

Pioneer of men’s fashion Beau Brummel lived up to his reputation when he was seen sporting on-trend pink neon nails. While Roosevelt and Churchill, not necessarily known for their fashion sense, were also making an effort with a glamorous shade of pink to mark the occasion.  

Beau Brummell

Unsurprisingly, word of the suspicious activity travelled fast to Sherlock Holmes, who, after close inspection, clearly decided the look was the height of fashion and adopted an uncharacteristic colourful hand shade himself.

It could be time to take heed of the heroes’ example, as much of Sussex is not reaching its full polish potential. Despite 83% of women in the region owning up to 15 nail varnish shades, more than half say they barely use them.  Eight in ten women even admitted they have forgotten about many of their old nail polishes and never use them!  

New SensatioNail Polish to Gel Transformer may have the answer.  This home manicure kit enables you to mix any nail polish with a liquid that transforms it into modern gel. A perfect solution for the 20% of women in Sussex who said they abandoned some of their polish because it chips easily and doesn’t apply well.

Geraldine Davis, European Marketing Manager at SensatioNail says: “It was great fun to give some of our most iconic statues a polish for London Fashion Week.  We are really excited about the launch of our new Polish to Gel Transformer.  Our research showed how popular gel nail varnish is with women so we have listened to them!  Launching this innovative new product means we are giving women all over the UK the ability to get that salon finish at home, using all of their favourite nail polishes.”

When SensatioNail asked women from Sussex what the top beauty developments in the last decade the top answer was gel polish (33%).  The new Polish to Gel Transformer kit ensures up to 10 days of dazzling damage-proof shine using any nail polish.  What’s more, because it’s a mix of polish and gel, it removes in half the time of a traditional gel polish!

SensatioNail Polish to Gel Transformer kits are available in Boots now at £34.99 until 15/3/16 RRP £49.99

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