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The Rise of Social Gaming: Interaction and Freedom Boosts Industry Revenue

decade
The last decade was social. The next dec” (CC BY 2.0) by planeta

The online gaming industry has grown immensely over the last decade. Between social media platforms, online casinos and mobile apps, the industry is now worth billions. Indeed, if you look at the online casino industry in isolation, the evolution has seen it grow from a $24billion entity in 2009 to a $45billion behemoth in 2016.

Naturally, the reasons for online casino operators bringing in almost double the amount they did in 2009 are numerous. However, one of the most obvious reasons is the social aspect of modern gaming.

Online Gaming Provides a More Welcoming Environment

For example, one of the largest casinos in Sussex – The Rendezvous in Brighton – spreads an array of games. However, for players visiting the venue for the first time the process of finding a game like blackjack, roulette or even bingo and playing for the first time can be a daunting prospect. When you compare this experience to the one offered by online operators, things are a lot more inviting.

When you look at the social gaming provisions at a site like mFortune you can see why it’s more appealing to beginners. Instead of presenting the game and nothing else, mFortune’s bingo chat rooms offer a place where members can discuss the nuances of a game – what’s hot and even what’s not.

Removal of Risk; a Social Driving Force

In fact, when you add to this the bingo no deposit options, it becomes clear why social gaming is now a thriving industry. By offering free-play games (i.e. a player can get £5 free at mFortune when they create their first account) the issue of cost has been removed. By removing this barrier to entry, sites remove the fear of loss or risk which often prevents people from testing out something new.

Social games offer a gentle learning curve where cost and complexity aren’t issues. Moreover, because social gaming encourages meaningful interactions with friends (such as discussing the latest bingo tactics in a chat room), the process of learning is a lot more friendly.

Taking this idea a step further, other common social gaming features such as sharing achievements, creating wish lists so your friends can help you and gifting in-game items creates greater connections between players. By creating an environment where interaction is not only possible and free but actively encouraged, social gaming has become a place where players of all skill levels can enjoy a communal experience.

Collaboration Generates Competition

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3D Social Networking” (CC BY 2.0) by ccPixs.com

 

When you break it down, social gaming comprises of two main elements: collaboration and competition. By harnessing the power of social networks, these games allow players to chat, share ideas and post their achievements with a few simple moves. This, in turn, encourages a level of healthy competition which results in more engagement and, therefore, more revenue for the developer.

Indeed, these factors have seen more join the online gaming world and that has caused a revenue spike across the board. From 550million people playing games on Facebook in 2015 to iGaming doubling its value in seven years, the industry as a whole has benefited from this more social, online culture.

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